Simple, Honest Pricing.
Start free. Upgrade when you need more. No hidden fees, no paid placement, no nonsense.
Early access members get a discounted launch rate
For Buyers
Free
Try CarLook AI and see what it can do. No card required.
- 3 AI checks per session (Find My Car + Check A Listing)
- CarLook Score on every result
- Deal signal, risk signal, buyer fit
- Questions to ask the dealer
- Negotiation angle
- Access to Buying Guides
- Top Deals preview
- Unlimited AI checks
- Saved results history
- Priority support
- First access to new features
Pro
Unlimited AI checks for serious buyers. Cancel any time.
- Unlimited AI checks
- Everything in Free
- Saved results history
- Full CarLook Report (PDF export)
- Priority email support
- First access to new features
- Monthly deal alerts by category
- Finance & running cost estimates
Full Report is a one-time payment per vehicle — no subscription required. Available at the end of any VRM check.
Compare Plans
| Feature | Free | Pro £4.99/mo | Full Report £4.99 once |
|---|---|---|---|
| AI checks per session | 3 | Unlimited | 1 vehicle |
| CarLook Score | |||
| Deal signal & risk signal | |||
| Questions to ask the dealer | |||
| Negotiation angle | |||
| Buying Guides access | |||
| Top Deals preview | |||
| Saved results history | |||
| Full MOT history & advisories | |||
| Mileage trend analysis | |||
| AI risk score (full) | |||
| Buyer recommendations | |||
| Finance & running cost estimates | |||
| Monthly deal alerts | |||
| Priority email support |
For Dealers
Dealer
Give your buyers AI-powered confidence at the point of sale. Increase conversions and reduce time-wasters.
- Everything in Pro
- Dealer dashboard
- DVLA data cross-check badge on your listings
- Bulk listing analysis
- Buyer-facing CarLook Reports on your stock
- Lead insights — see what buyers are checking
- Monthly performance report
- Dedicated account support
- API access (coming soon)
- Priority listing placement (coming soon)
Frequently Asked Questions
How does the free tier work?
Every visitor gets 3 free AI checks per session across Find My Car and Check A Listing — no account required. You can see the CarLook Score, deal signal, risk signal, and negotiation angle on every result. Once you hit the limit, you can sign up free to get 3 checks per month, or upgrade to Pro for unlimited access.
What is the Full Report one-off payment?
Pay £4.99 once to unlock the complete AI report for a single UK registration — full MOT history, mileage trend analysis, AI risk score, and buyer recommendations. No subscription required. Based on a standard HPI Check price of £19.99, CarLook AI Full Report is approximately 75% lower in cost.
Why upgrade to Pro if Full Report is the same price?
The Full Report is per vehicle. Pro is £4.99 per month for unlimited reports on as many cars as you want. If you are seriously shopping — comparing 3 or more vehicles — Pro pays for itself immediately.
Is there a free trial for Pro?
Not currently — Pro is charged from day one at £4.99/month. You can cancel at any time from your account settings and you will not be charged for the following month. If you are unsure, start with a one-time Full Report at £4.99 to try the platform before committing to a subscription.
What does the Dealer tier include?
The Dealer tier includes everything in Pro plus the full CarLook Dealer Intelligence Suite: a Stock Intelligence Dashboard with AI scores for every vehicle on your forecourt, a Buyer Intent Feed showing real-time buyer demand signals, QR code generation for every vehicle, and a Buyer Confidence Certificate. Annual billing saves you £120 per year.
How does the Dealer annual billing work?
Annual Dealer billing is charged at £39/month (£468/year), saving you £120 compared to monthly billing at £49/month. You can switch between monthly and annual at any time from your billing portal.
Can dealers white-label CarLook AI reports?
White-label reports are on the roadmap. Dealer subscribers will be first to access this feature when it launches. Contact us if this is a priority for your dealership.
What payment methods do you accept?
We accept all major debit and credit cards via Stripe. All payments are processed securely — we never store your card details.
How does CarLook AI compare to HPI Check?
Based on HPI Check's standard price of £19.99 per vehicle, CarLook AI Full Report at £4.99 is approximately 75% lower in cost. CarLook AI gives you an AI-interpreted report — telling you not just what the data says, but what it means for you as a buyer: the risk level, the negotiation angle, the questions to ask the dealer. Note: HPI Check also includes finance and stolen vehicle checks that CarLook AI does not currently cover. We recommend using both if you need a complete picture.
